Hello

Hello.

So I’ve moved from here.

Tumblr through it’s simplicity as a platform, and believe me, that’s great for simpletons like me, was getting on my nerves a little. So I’ve switched to WordPress having been acquainted myself with it from writing here.

And to kick things off, I stumbled across this and thought it was pretty cool. It’s a brilliant example of a brand listening online to the sentiment around it’s brand. Nike have decided to launch the famous Marty McFly trainers he sported in Back to the Future 2. Unfortunately, the high-concept trainers don’t tie themselves together like they do in the film but they certainly look the part.

 The site is a another great example of the power of the interweb and a brand harnessing it to lead their product development and marketing activity. The amount of column inches achieved will no doubt be bread and butter stuff for any PRO’s involved and the scope for creative print and advertising work is the stuff of creative dreams (that’s if they decide they need to spend any money on advertising). It shows to their Nike enthusiasts too that their voice is listened to which will only go on to deepen relationships with these advocates and encourage them to create natural word of mouth around the product launch as they have had a great deal of ownership of the ‘project’ (note project, not campaign). Co-creating with fans is powerful stuff, brands just need to open their ears a little more than they are doing at the moment and follow Nike’s lead.