http://whirledgital.com/2008/06/27/hello/ A website by Tim Whirledge on advertising, PR and the growing blur between the two. Thu, 10 Nov 2011 04:41:32 +0000 hourly 1 http://wordpress.com/ http://whirledgital.com/2008/06/27/hello/#comment-3 Mon, 30 Jun 2008 08:49:47 +0000 http://whirledgital.wordpress.com/?p=9#comment-3 From a branding perspective, the launch is far more effective because they haven’t brought the product to market ‘cold’- they knew there was a conversation out there which they could tap into and be a part of by actually contributing and bringing the ‘sneakers’ to market. I couldn’t really comment as to the aesthetics of the trainers themselves- I’m more of a Converse kinda guy…

]]> http://whirledgital.com/2008/06/27/hello/#comment-2 Sat, 28 Jun 2008 01:54:28 +0000 http://whirledgital.wordpress.com/?p=9#comment-2 You have an interesting take on these sneakers. I, as a Nike fan, actually felt a little cheated that they would release McFlys that diverge so much from the look of the original. I agree that “co-creating” with customers is very effective and adds to a brand’s identity value, but I wonder if Nike just misses the mark with this lastest release.

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