Ogilvy launches Digital Innovation Labs

I was going to write this up but then Jonathan has done a far more comprehensive and timely entry on the unveiling on his blog last week.

I missed most of the action unfortunately but got a few cheeky snaps in of the gaff and the new floor technology that we’ve got in reception- 5-aside Ogilvy styley. Here they are:

Tip of the cap to all involved for getting this off the ground. It provides a real shot in the arm I think for a lot people, in and outside the agency, that there is a very real business model developing; that is of harnessing the power of technology to create.

In the digital age, the very definition of creativity is shifting. The idea of branded utility is becoming ever more important in cutting through to reach the consumer and agencies are realising that employing entreprenerial tech-savvy people who can spot opportunities through understnading who they are trying to reach is the way to go.

There are also new revenue streams to be had for agencies (developing their own tech and owning the IP) and doing truly creative work that means something to the end consumer, not a panel of judges in Cannes.

Exciting times ahead