I saw an ad in the Londonpaper freesheet the other week for a website claiming to be ”a fun and exciting way to buy top brands for a fraction of their real price.”
The website is called Bidboogie. I had a look online, had a dig around on the site, then went back to google and hit the other 5-6 links that came up in the search to go and find out more information about the company and product. One of the results was this insightful review from a blog written by Danny Dagan.
Few points:
- Bidboogie are doing some form of digital PR. They’re a tech start-up so it seems second nature to engage in the space for them
- The media strategy looks pretty good at present- on and offline display + competition, on and offline PR has got me interested
- When you’re launching a product/brand (on or offline), people are searching beyond the product itself and seeking out more than just product benefits but also info on the integrity of the vendor too.
Fundamentally though, you really need more than just a decent concept to get people to buy into you. Bidboogie probably need to address this by opening up and becoming much more transparent quite quickly otherwise the great British public are probably going to stay pretty sceptical and won’t jump on their bandwagon (particularly as most will be less likely to ‘gamble’ on sites like this in a downturn). I came across another good concept earlier this year- social shopping with ei42 but again, you need to do more than just present a good idea to create that critical mass that will get the idea to really work effectively.
