Nike “makes” footy boots

Nike have released a new video detailing how it makes its football boots for all their sponsored players;

Of course, I’m not sure the Nike business model quite stacks up to producing all their boots in the same way though I pretty much manage to hoodwink myself every Saturday afternoon that they are at the moment when I pull on a pair and imagine the “craftsmanship” that has gone into my footwear and consequently will turn me into a world beater. Unfortunately, this dream is normally shattered after my first touch of  a ball.

Aaah, the power of a decent video and a decent story to create a bit of product theatre. Unfortunately when it comes to footy boots, I’m a sucker every time.