TV format gives us a sneaky ‘peep show’… on Twitter

The clever writers and production company behind Peep Show have decided to launch twitter feeds for the various characters from Peep Show on Twitter. You can follow Jez, Mark, Sophie, SuperHans, Johnson, the whole team. All fictional characters. All with about 2,000 Peep Show fan followers. All with something to say. All publishing ‘content’ because ther tweets are adding value through relevance and entertainment to their followers.
And this is where it could get messy for marketing folk. Zero publishing costs. Endless possibilities.
Conversation is defined and generated by what you say.
So don’t ask for a ‘Twitter idea’, ask for an idea. Otherwise you won’t have much to say. Just ask Aleksandr.
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