New ‘look and feel’
“Look and feel” is one of those wanky marketing terms that tends to get banded around agencies quite a lot. We all know it’s important but just as equally, we all know, it requires a fair amount of expertise to “get it right” and not just technical know-how. Because to undertake a ‘look and feel’ task is pretty much one of the most arbitrary jobs you can undertake in an agency; your Van Gogh is the client’s Tracey Emin; not that that would be a particularly informative way in shedding any light on whether either of you actually liked said ‘look and feel’ unless you knew the client liked Tracey Emin and the client was aware you disliked Van Gogh’s handywork.
Anyhow, I digress…
So this weekend, I’ve had a bash at it myself. I took the jump and bought the edit CSS option on wordpress and started playing about with the style sheet.
A few learnings;
- I really am rubbish at CSS but enjoyed splashing a bit of colour nonetheless
- why pay for dreamweaver when you can get Kompozer for nowt. (I know, probably loads of reasons for the pros amongst you).
- the internet is made of four colours.
Hope you like my new ‘look and feel’. And if you have any suggestions for avoiding using that phrase in the future, I’m all ear…s.
