IBM Augmented Reality map serves up an ace for Wimbledon

Very nice. Hat tip OgilvyOne massive.

Next question… can brands who finance this functionality, make it pay for itself by selling the application to local vendors to be featured? If I’m selling strawberries and ice cream just near Henman Hill, I’m sure it would be a great way to improve your chances of being found and chosen particularly if you ran a promotion. Incorporating a voucher incentive scheme (the voucher redeemable when you showed your IBM map on your phone for example) could tell you exactly how many strawberries and cream sales have been converted and driven by the ad I’ve placed within the IBM map.

Oh yes, and lest we forget, activity like this (with a story), google normally says ‘yes’ to: