NBC Universal commissions ‘The Witness’. The first movie built for the ‘Outernet’

For a recent relaunch of German crime drama ’13th Street’, NBC created a great AR game called ‘The Witness’ which put the viewer at the heart of the story. A good summary from Fast Company…

The Witness” works like a smartphone-centered fusion of a traditional thriller and an interactive ARG: German viewers applied to participate online, and the “winners” got to enter a real-life version of the movie in which they play a role, using their phones to watch snippets of the film that play out like a virtual layer over the physical scene they’re standing in.

Here is a summary video…