A video about digital in advertising
A lovely video here from Edward Boches, Chief Innovation Officer at Mullen. He crowd-sourced a load of questions and whittled it down to five. They were…
How do we get clients to embrace more innovative work?
What can we learn from software startups?
Do agencies have a role in social media?
How do we stop the talent drain?
What kind of people should we hire?
Good questions… better answers…
My top five take outs…
1. Like
Give examples. Show the client how other people are operating in a related space in an interesting way.
2. Do.
Convince by doing. Demonstrate some kind of success and understanding by trying the new shiny thing out for yourself. It’ll make you and the people you’re talking to feel more comfortable with the new shiny thing.
3. Try.
Prototype. Build things that can be used rather than honing messages that need to be pushed.
4. Play.
Incubate a culture of play and learning.
5. Give.
Be generous with your ideas and your inspiration. Share them early. Let others have a go to build on them.
(This last one wasn’t really talked about specifically but inherent given the topic, the personnel and the medium really).
