Some initial findings released were as follows: -Sixty percent of the couch consultants reported social disruption that occurred when trying to utilize second screen synced advertisements. These disruptions included negative reception by others engaging in group watching. A disability to partake in relevant conversations around the advertisement itself and o […]
This is further evidence that brands must think holistically about social engagement, and consider all the media/marketing channels that drive consumer word of mouth and brand advocacy. Driving fan engagement on social networking sites is one vehicle among many. As we have said before, “all media are social,” suggesting there are multiple touch points that […]